Born in Nazareth, Israel, in 1965, I was two and a half years old when the Six Days war took place, eight in the Yom Kippur war, and 17 in the first Lebanon war. Afterwards I stopped counting wars.

Graduated from Bezalel Academy of Art and Design, Jerusalem, in 1991. Worked as graphic editor of a daily newspaper in the early 90’s, then moved to New York, worked there as a foreign correspondent of an Israeli newspaper. 

  Back in Israel in 2001, I opened my studio - BigEyes Agency - Giving design and branding services for socio-political left-wing and human-rights organizations, for film-production companies, and small-scale commercial businesses. 

I do a lot of posters, both for customers and self-published ones, some are exhibited in various poster exhibitions and biennales around the world (like: Lahti, Finland; Mons, Belgium; Ningbo, China; Warsaw, Poland, Seoul, South Korea). 

Currently I initiated a new agency - Blue Collar Group, specializing in fast hard-edged campaigns.

I live in Tel Aviv.