Lazy Chief was created by freelance motion designer Steve West. With over 10 years experience, Steve has created a variety of work using After Effects and Cinema 4d for clients such as Google, Electronic Arts, Disney, Universal, BBC, Fox and the McLaren Mercedes formula one team. He’s very friendly and much less hairy than people expect. Most recently he won the U.K. round of the international motion design competition ‘Cut & Paste’ and is travelling to New York in November to compete in the finals, so why send a little message to wish him luck?